Paid Media

Google Ads and PPC

Capture buyers at the exact moment they search.

Why it matters

Search ads reach people at the moment they are looking. With good tracking you can see what each enquiry costs and cut the waste.

Overview

What is Google Ads / PPC?

We plan, launch and continuously optimise Google campaigns around the numbers that matter: cost per lead, cost per sale and return on ad spend.

You get one accountable team, clear reporting and a plan that connects with your other channels. Google Ads / PPC works best alongside the services listed below.

Best for

Businesses that want leads and sales quickly and can measure the result.

What we track

Cost per lead or saleReturn on ad spendConversion rate
What's included

Everything in Google Ads / PPC.

01

Search campaigns

High-intent keywords, tight match types and strong ad copy.

02

Shopping and Performance Max

Product and automated campaigns across Google surfaces.

03

Display and YouTube ads

Awareness and retargeting where your audience spends time.

04

Remarketing audiences

Bring back visitors who did not convert the first time.

05

Conversion tracking setup

Accurate lead and sale tracking from day one.

06

Weekly optimisation and reporting

Bids, budgets and negatives managed with clear updates.

How it works

From first call to real results.

Step 1

Account and tracking setup

Conversion tracking is verified first. We cannot optimise what we cannot measure.

Step 2

Structure and launch

Campaigns are split by intent, with tight keywords, negatives and ads written for each group.

Step 3

Optimise weekly

Search terms, bids, ads and landing pages are reviewed weekly and budget moves to what works.

Step 4

Report in plain language

Spend, leads and cost per lead are shown simply, with what we will change next.

What you get

Tangible deliverables.

Account audit or fresh build
Keyword and negative keyword lists
Ad copy and extensions
Conversion tracking in GA4 and Ads
Landing page recommendations
Weekly changes log and monthly report
Is it right for you?

An honest fit check.

Good fit if…

  • You want enquiries or sales within weeks
  • People already search for what you sell
  • You can follow up leads quickly

Probably not yet if…

  • Your website cannot take an enquiry yet
  • Your margin cannot support any ad cost
  • You want us to run ads with no tracking
Tools and platforms

What we work with.

Google AdsGA4Google Tag ManagerLooker StudioMerchant CenterSearch Console
FAQ

Google Ads / PPC questions.

It depends on your market and goals. We recommend a starting budget after reviewing search volumes and costs in your category.

Yes. Accounts are in your name and you always have full access.

Typically within one to two weeks, once tracking and landing pages are ready.

It depends on your market and cost per click. We recommend a test budget big enough to learn from, and we show the maths before you commit. Ad spend is paid to the platform, separately from our fee.

Works well with

Related services.

Let's talk

Ready to engineer your growth?

Tell us where you are and where you want to be. We'll come back with a clear plan within 24 hours.